Kelley Grover geeks out on brand and brand governance, but she gets it — for most of her 240,000 colleagues, such matters are a chore, not a passion.
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When creating Brand Guidelines, it’s important to introduce the brand essence before diving into the visual components. A great introduction is the brand mission statement, personality and promise. These help the reader gain a thorough understanding of what the company stands for, and create context for the visuals that follow. Visit the Financial Advisory brand identity site on Deloitte Resources to access all the assets featured in these guidelines. Introduction 03 Introduction 01. 04 Introduction This toolkit provides an executive summary of the brand positioning, core messaging, and visual identity for Deloitte. Deloitte Brand Operations Services named a 2019 GreenBook Market Leader. Deloitte Brand Operations Services (formerly LRA, a Deloitte business) was recently named to GreenBook’s annual list of Top 50 Market Leaders in the US. Rankings measure the top market research firms by revenue and brand success in 2019.
“Most folks say, ‘I don’t have time for brand. I have to meet this goal, I have to meet with this client, I don’t have time to be worrying about that,’” said Grover, Senior Global Brand Manager at Deloitte.
Deloitte Brand Guidelines 2018
Grover takes a different view: “We are all brand ambassadors. It is all our jobs to be representatives of the brand.”
In 2016, Deloitte launched its refreshed brand identity with a single brand architecture and identity system to deliver on a consistent and meaningful global Deloitte experience.
Deloitte Brand Guidelines 2017
With so many associates who all use or live the new brand in some way, the mammoth task of governance fell to a few people on the Global Brand team.